Pace focused on these USPs by creating unique ways to incorporate them across all platforms. To accomplish this, we decided to highlight some of Mardi Gras’ most valuable USPs: the party atmosphere, showgirls, huge cash prizes, and weekly events. After being awarded their account in 2014, Pace was asked to provide a full scope of integrated services including media buying, branding, television and radio production, web design and development, and creative execution.
While Mardi Gras has been in the South Florida market for over 70 years, their brand had become fragmented and in need of an update. Mardi Gras Casino is a multi-entity gaming property located in Hallandale Beach, Florida, featuring slots, live greyhound racing, simulcast betting, poker, live entertainment, and dining.
